According to Lyst, Chiara Ferragni Collection, Palm Angels and GCDS are the most wanted Italian labels.
According to a study developed by Launchmetrics in partnership with worldwide fashion hunt platform Lyst, Chiara Ferragni Collection, Palm Angels and GCDS are the brands leading the chart of the most valued Italian labels online.
In fact, Lyst recognized the 10 most popular new Italian brand: Palm Angels is the new Italian brand most searched online, followed by GCDS and Chiara Ferragni Collection.
Next, Launchmetrics defined these brands’ media impact importance and the features which contributed to their triumph.
These huge success is in particular due to the contribution of influencers and celebrities: rapper French Montana with only one Instagram post dedicated to Palm Angels generated a media impact value of $325,000.
In the top 10 chart, GCDS is right back followed by Giada Benincasa, Attico, Alanui, Erika Cavallini, Blazé Milano, Vivetta and Emanuele Bicocchi.