As for London Fashion Week, which will become a digital event this year due to the Covid-19 pandemic, Milan Fashion Week will also move its calendar online.
From 14 to 17 July designers and creatives will have the opportunity to present the spring/summer 2021 men's collections and the spring/summer 2021 men's and women's pre-collections.
The Milan Digital Fashion Week will be visible on the digital channels of the National Chamber of Italian Fashion and will offer an inclusive vision of Made in Italy fashion dedicated to both big brands and new designers.
The National Chamber of Italian Fashion will use a digital platform on which contents such as photos and videos, interviews, talks and backstages will be presented, organized in slots dedicated to each brand, and all fashion insiders will be able to freely access.
Other digital events included in the program are in-depth webinars available on accreditation, live streaming lessons with the main players of the fashion system and a series of live performances organized by the networks of creatives that revolve around individual brands.
A secondary platform will instead be dedicated to showroom activities.