Celebs and fan are all invited!
Stuck at home in these long and particular quarantine days, we have all been forced to find new ways to have fun and express ourselves.
Fashion brands come to our aid, from Jacquemus to Dior, who every day launch new challenges, podcasts and initiatives to distract us from the global crisis that has hit us.
Miu Miu does it in a special way, thinking of all those who, taking advantage of their free time and lack of commitments, have found themselves rummaging in their wardrobe, rediscovering forgotten pieces and looking at them with a new eye.
With the #MiuMe project, the brand invites people from all over the world - prominent personalities from the world of sport, art, dance and fashion, but also fans, to use mobile phones to film us in our home environment with I wear Miu Miu clothes and accessories.
To participate, just share your video on Instagram by tagging @MiuMiu and inserting the hashtag #MiuMe.
The goal is to celebrate freedom of expression, in presenting oneself in front of the lens in the way you prefer, elevating the "selfie" to a statement of your identity.
Each video will give a personal daily show that comes from the homes of multiple interpreters around the world. These moving FaceTime self-portraits will be collected and edited for the first phase of the project.